What's the story behind Oogave?
The idea for Oogavé organic sodas first came to Esteban Anson while running his small natural foods restaurant in downtown Denver. As a fanatic of quality, and a devotee of delicious and wholesome handcrafted foods, Esteban used only the best natural ingredients in his restaurant.
But when it came time to order sodas, Esteban and his customers were still frustrated by the lack of quality and choice in the world of soft drinks. Wanting to offer a variety of fountain sodas, Esteban was dismayed at the treatment and options available through the traditional “evil empire” soda companies. He didn’t want to sign his life away in iron-handed contracts, and he especially didn’t want to serve his customers anything made with processed sugar and High Fructose Corn Syrup. What to do? Esteban thought, "Why not make my own organic soda that is all natural?"
Esteban was already a huge fan of agave nectar, using it in much of his baking and as a sugar substitute in many sauces and recipes. Esteban thought this wonder nectar just might make a delicious and healthier soda. And he was right! Read more at: http://www.oogave.com/index.cfm/about-us/
Why do you need saving?
"Big-2" soda companies each sell more in 20 seconds than Oogavé sells
in an entire year, no kidding! Oogavé is definitely the underdog and
needs your help. We began four years ago in Denver, CO with a mission
to bring a healthier soda to market, not knowing anything about what was
necessary to do that. Needless to say, it's been a lot tougher than we
In order to escape the shadows of the big giants
and make sure we reach all of the consumers who would love to find us,
it takes a lot... a lot of case sales and economies of scale. That
requires a lot of money, which is where we have run short. We've always
been a boot-strapping company and have turned precious few resources
into great opportunity. At this point we have fully allocated all of
our own personal funds, our friends and family money, and our small
investment capital. We are nearing the goal line of cash flow positive,
which will ensure our long-term viability. Most start-ups take at
least 5 years to get there, this year is our 4th birthday and we are
projecting another 18-24 months to become self-sustaining.
want to support a mom & 'pop' operation (pun intended), care about
the little guy, wrinkle your nose at corn-syrup, push for more organic
food products, buy independent, dream big, and keep the dolphins safe,
then we implore you to please participate with us at the highest level
you can. Each of these has its own reward for you, with great karmic
Shouldn't I just go to my local store and buy some soda to support you guys?
at retail certainly helps us, and you should continue to buy (or start
to buy) Oogavé at a retail location near you. However, in order to keep
those shelves stocked with Oogavé, we need to create liquid cash on a
quick, short-term basis at higher margins, which we can do through
Indiegogo and we would love your support there most of all.
What happens if you don't raise enough money?
and foremost, we will have a good solid cry. Then, we'll pull
ourselves up off the floor and take care of business. All rewards will
be delivered as promised regardless of the amount raised. If we fall
short of our goal, we'll continue to produce our awesome soda for as
long as we can keep the doors open. If that unthinkable scenario should
come to pass, we will fulfill our final purchase orders and liquidate
to pay any remaining debts. And as you can see, we are NOT quitters,
in this event we will also be holding out hope that an angel investor
could fly in at any time and make up the difference with an equity
If you reach your goal, will you have all you need to move forward on your own?
goal is to raise $500,000 which will help get us to cash flow positive
in the next 18-24 months. Once we hit that tipping point we can grow,
What will you use the money for?
contribution will go towards the many operational costs of the business,
including; overhead, marketing costs, sales promotions, tradeshows and
the keeping jobs alive in the organic sector. We will be on track to
grow our base of sales to a sustainable, long-term profitable level. We
also will be able to continue the development of our diet version.
Just 10 calories! Get excited!
How can I get more involved with your efforts?
to the top of your nearest mountain-top and scream, "I LOVE OOGAVE!!!"
at the top of your lungs. If this is not feasible, you can settle for
telling all your friends about our great organic soda, blow up the
social media universe (don't be shy about sharing on FB, Twitter,
Pinterest, your blog, etc), get an Oogavé tattoo on your arm, or name
your pet after your favorite Oogavé flavor.
My question does not exist in this FAQ, how can I get it answered?
your question over to firstname.lastname@example.org and put "what the FAQ" in the
subject line. All questions will be answered directly and those that
are not asking for lottery number prognostications or some other
clairvoyant topic will be added to the FAQ page.